We know it’s never just about how your hair looks—it’s how it makes you feel.
From the beginning, we’ve listened to women, to understand the relationship we all have with our hair: complicated, powerful, and deeply personal.
We innovate with empathy to create tools that fit seamlessly into your life, bring joy to your routine, and spark confidence every day.
OUR ETHOS
We marry cutting-edge innovation with elevated design to create tools that are effortless to use, and beautiful enough to display.
OUR STORY
20 years ago, T3 co-founder Kent Yu observed his then-girlfriend Julie Chung's getting-ready rituals, noticing her frustration with the hair tools available to her. He resolved to create something better. T3 was born.
OUR JOURNEY
Approaching 20 years of innovation and growth
OUR JOURNEY
Approaching 20 years of innovation and growth
FEATURED IN THE PRESS
"Angie Perrantes, who specializes in natural hair, says that once she tried the T3, it was hard to use another curling iron brand because it heats up quickly and leaves hair silky smooth.”
“I'm striving for the perfect hair day every day, and this hair tool will make that dream a reality." -
"We test a lot of hair tools that come our way, and few stand out to us as much as the T3 Aire 360 Multi-Styler & Blowout System"
"We’re fans of T3 hair tools, which have taken home awards in prior years for the brand’s T3 HeatCore Technology, which ensures even and consistent heat transfer for long-lasting volume and shine."
