Tool Spotlight: T3 Hair Dryers

Tool Spotlight: T3 Hair Dryers

A quality hair dryer is the foundation for healthy, well-styled hair. As such, we take our drying technology seriously. Before a hair dryer ever hits the shelf, we spend years developing it in the lab, perfecting each component, then testing  with beauty-obsessed users and with our most scathing critics to date—ourselves. Read on for a peek into our process.

Fast-Yet-Gentle Drying

We believe the best hair dryer is one that blows you away figuratively, not literally. Anyone can pack higher wattage into a dryer, but aggressive airflow and erratic heat can do more damage than good—over-drying strands and leaving them prone to dryness, brittleness, and breakage.

Built to deliver our signature air treatment, T3 hair dryers widen airflow to rapidly target surface water while remaining gentle on strands, for accelerated drying that preserves more of hair’s natural moisture.

Smart Heat Control

Heat consistency is key for healthy styling. For smooth, shiny results, we need enough heat to dry and shape our hair, but not so much that we risk depleting its natural moisture. When your tool's temperature dips or spikes, you might not notice it right away—but your hair certainly will. T3 hair dryers feature digital heat control, which means a smart microchip measures temperature 50 times per second to ensure you never use more heat than intended.

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Down to the Details

Our hair dryers undergo multiple design iterations and rounds of user testing to deliver your most comfortable drying experience. Every dryer features a quiet motor, lightweight design, and luxe finishes worthy of your coveted countertop space. Each component is made to last, and every handle, switch and button is painstakingly placed. In short, there’s no detail too small for us to obsess over.